Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-6 Fundamental Competitive Intelligence Analysis Methods

Event Details

ICI-6 Fundamental Competitive Intelligence Analysis Methods

Time: January 30, 2014 to January 31, 2014
Location: IPEN – Nuclear and Energy Research Institute
City/Town: São Paulo
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Oct 23, 2013

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Event Description

In this workshop, the fundamental analysis methods of Competitivce Intelligence analysis are taught and practiced with examples. Command of these analysis methods is a prerequisite for all subsequent "higher-order" analytical processes. To plan efficient Competitive Intelligence projects, it is necessary to provide the data required for each analytical tool, and is only possible if one has acquired at least working knowledge of Competitive Intelligence analysis methods.

Workshop focal points:

- SWOT (Strengths/Weaknesses/ Opportunities/Threats)

- 5 forces industrial structure analysis/strategic groups, according to Michael Porter

- Competitor profiles

- Portfolio Analysis

- Analysis of competing hypothesis (ACH)

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