Social Media Monitoring for Competitive Intelligence Advantages: SCIP Western NY Chapter

With the explosion of social media during the past decade, leading companies are now using various methods to monitor global consumer attitudes, opinions and behaviors from several major social media websites including Twitter, Facebook, YouTube, Google Buzz, blogs, FriendFeed, Flickr and several other social media sources on a real time basis.  This presentation will introduce best-in-class practices in social media monitoring to measure your company's and your competitors' brand equity, customer satisfaction, product launch success and failure, advertising effectiveness, product/usage & attitudes and Share of Voice reporting.  The presentation will also include several recent case studies and reports of real time data feeds from various social media websites.