Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Starting and Managing a CI Function

Event Details

Starting and Managing a CI Function

Time: February 9, 2009 at 8am to February 10, 2009 at 5pm
Location: Sheraton Nashville Hotel Downtown
Street: 623 Union Street
City/Town: Nashville, TN 37219
Website or Map:…
Phone: 1/703.739.0696
Event Type: workshop
Organized By: Sandy Skipper
Latest Activity: Dec 10, 2008

Event Description

This two day course is designed to help attendees learn how to develop and implement a CI function that avoids generating more nice-to-know information, and instead helps participants envision, develop, staff, resource, maintain, and, most importantly, benefit from, a CI function that offers true decision-support and insights with the active participation of company decision-makers.

Because no two CI functions are alike, it is important that individuals embarking on the development of a CI program learn how to: Build a business case for their company’s new CI function and win executive approval. Identify the unique intelligence requirements of the company and understand how those requirements influence CI function organization, design, placement, and staffing. Learn the unique aspects of managing the CI function, including enforcing legal and ethical guidelines and measuring the CI function’s value. Course attendees will leave with a sound basis for developing a CI function for their companies that will allow them to avoid common mis-steps, and design a function that reflects their companies’ unique needs and circumstances.

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