The CXO Perspective on the Value of Competitive Intelligence

The Holy Grail of Market/Competitive Intelligence Programmes is to be sponsored by and serve an educated management team understanding the value of analysed all source information to take a business issue from so what to what’s next.  Recent feedback obtained through UKCIF’s ‘Taking the Pulse of the CI Discipline, Where Are We and How Have We Evolved?’ concluded that one of the biggest frustrations by practitioners was the lack of management education and understanding regarding the value of market/competitive intelligence.  This networking event aims to focus on having Philip Walker, the former Chief Operating Officer of Capgemini, put the CXO’s perspective across with attendees walking away with answers to the following areas, minimum, to impact their programmes:

• What were your sources of context on the external environment?
• How did you make decisions and what was your level of importance placed on understanding the implications of change in the external perspective?
• How did you focus on understanding the change in the external environment and its impact on Cap Gemini – processes and sources?
• How did you define what kept you up at night?
• How did you ensure that you could sleep well at night?

As ever, there will be the opportunity for light refreshment and to greet peers and practitioners warmly.