Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

The great re-balancing 

As the center of economic growth shifts from developed to developing countries, global companies should focus on innovation to win in low-cost, high-growth countries. Their survival elsewhere may depend on it. 

https://www.mckinseyquarterly.com/The_great_rebalancing_2627 

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I beg to differ.

In emerging markets when we talk of low cost strategy option, with innovation, it is termed as Best Cost strategy option and not low cost.

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