Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Recently I gave a webinar for SCIP chapters in Mercyhurst and Ohio on how to capture competitive intelligence from Sales by using cooperative intelligence skills. I love serving Sales Reps since I can easily translate what I provide into an ROI benefit, namely more sales. Serve Sales well and you will have job security even in a tough economy since they are the company’s revenue producers!

Since this was a pretty small audience, I thought I would share the follow-up blog and presentation slides, Sales a Goldmine for Competitive Intelligence with you. I would be interested in your comments based on your experience, successes and challenges. 

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