Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Sales and Marketing Intelligence Discussions (20)

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Connecting with Loss Review Managers to Interview them: My Latest Challenge in CI!

I have shot out quick emails to these folks, and have been as responsive as I can. I just get the impression they are too busy for any addi…

Started by Ellen NaylorLatest Reply

Discussions Replies Latest Activity

Excellent Article: Knowing Why You Lose Won’t Always Help You Win: Sales and Marketing Intelligence

I recently came across an article written by Allen Armstrong, that I want to share with the Sales and Marketing Group.   It questions the f…

Started by Johannes Deltl

4 Aug 4, 2014
Reply by Ellen Naylor

CI software that works with Salesforce.com

Hi, It's been a while since I posted on this forum. I was in school for the last year learning about health and nutrition, and am now a cer…

Started by Ellen Naylor

0 Mar 7, 2014

Getting Action from Win/Loss

This is just a short post, but it is something that frustrates me as a doer of win/loss analysis. I feel like customers and non-customers g…

Started by Ellen Naylor

1 Aug 21, 2012
Reply by Marcel Brussee

12 Tippers to Guarantee Your Success in Collecting Intelligence from Sales

Recently I gave a webinar for SCIP chapters in Mercyhurst and Ohio on how to capture competitive intelligence from Sales by using cooperati…

Started by Ellen Naylor

0 Feb 28, 2012

Free Webinar on Win/loss

I see that SCIP has a free webinar on win/loss analysis where you might pick up some tidbits. It's on Feb. 8. 11:00 AM ET / 8:00 AM PT and…

Started by Ellen Naylor

0 Feb 2, 2012

The Price discussion for Win/Loss

I recently finished a smaller win loss project. It was in a technical services field. I noticed that in half the losses price featured prom…

Started by Ellen Naylor

3 Jan 19, 2012
Reply by Arthur Weiss

6 Things you can learn from Win Loss Interviews

I am always surprised that more companies don’t have a formal win loss program since the ROI is amazing, and what you learn from this proce…

Started by Ellen Naylor

2 Dec 15, 2011
Reply by Ellen Naylor

Program Consultant / Market Research Manager at Primary Intelligence

As this job is really win/loss analysis, I thought it would be more appropriate to post it here in the Sales & Marketing Group. This wa…

Started by Ellen Naylor

1 Dec 14, 2011
Reply by Alex Ziaullah Mirza

Connecting with Sales & Marketing Colleagues in Thanksgiving

Thanksgiving is a time for sharing, caring and expressing gratitude. I am grateful to have so many wonderful friends in business. In the sp…

Started by Ellen Naylor

2 Nov 28, 2011
Reply by Ellen Naylor

Free Webinar: Integrate with Sales & Marketing to Capture and Deliver Intelligence

I just emailed this to our group, but just in case others check out our discussion...  Listen to 4 experienced competitive intelligence pra…

Started by Ellen Naylor

0 Nov 10, 2011

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