Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Sales and Marketing Intelligence
Information
Sales and marketing are some of the best sources of CI, and are often overlooked. Let's share stories and best practices.
Members: 112
Latest Activity: Apr 7
Discussion Forum
Helping sales teams win with competitive guidance
Started by Mitch Emerson. Last reply by Mitch Emerson Jan 28. 4 Replies 2 Likes
I've noticed a problem with sales-facing CI at many companies: CI teams frequently dump competitive data on sales teams which makes them work harder than they need to. Instead, sales teams really…Continue
Getting Action from Win/Loss
Started by Ellen Naylor. Last reply by Marcel Brussee Aug 21, 2012. 1 Reply 0 Likes
This is just a short post, but it is something that frustrates me as a doer of win/loss analysis. I feel like customers and non-customers give us great intelligence and ideas on things we can fix and…Continue
Tags: actionable intelligence, make people accountable, win/loss analysis, win/loss
Excellent Article: Knowing Why You Lose Won’t Always Help You Win: Sales and Marketing Intelligence
Started by Johannes Deltl. Last reply by Jafni Noor May 27, 2012. 3 Replies 0 Likes
I recently came across an article written by Allen Armstrong, that I want to share with the Sales and Marketing Group. It questions the focus of many Win-Loss Programs (which are in general to much…Continue
Tags: win-loss
12 Tippers to Guarantee Your Success in Collecting Intelligence from Sales
Started by Ellen Naylor Feb 28, 2012. 0 Replies 0 Likes
Recently I gave a webinar for SCIP chapters in Mercyhurst and Ohio on how to capture competitive intelligence from Sales by using cooperative intelligence skills. I love serving Sales Reps since I…Continue
Tags: cooperative intelligence, ROI benefit, Mercyhurst, competitive intelligence, SCIP
Comment Wall
Comment
-
Comment by Miguel Duarte Ferreira on April 28, 2011 at 7:26am -
Ellen - Intriguing? Well...yes but in the end it is a question of how productive one want's to be or 'let us stop being insane' and let us start doing it or not :-)
Babette - Thank you. My pleasure!
-
Comment by Babette Bensoussan on April 20, 2011 at 5:24pm -
Love the way Seth constantly challenges the status quo - especially in my thinking! Thank you Miguel - definitely food for thought.
-
Comment by Ellen Naylor on April 20, 2011 at 5:06pm -
I find Seth's blogs intriguing, especially this one. Wouldn't it be nice if we didn't waste so much time both in the process of selling and "being sold" to as he proposes!
-
Comment by Miguel Duarte Ferreira on April 20, 2011 at 6:20am
-
A bit of food for thought:
http://sethgodin.typepad.com/seths_blog/2011/04/get-better-at-buyin...
Enjoy.
-
Comment by Miguel Duarte Ferreira on April 18, 2011 at 10:20am
-
Rise of 'Generation C' Blurs Lines Between Marketing, Sales for P&G
http://adage.com/article/special-report-digital-conference/generati...
'Early Warning' for Sales and Marketing? Or already a trend?
-
Comment by Ellen Naylor on March 17, 2011 at 10:47am
-
Thanks for sharing...this is a very detailed survey and takes a while to fill out. It's geared to large companies based on the level of technology questions and software solutions queried about, although some are absent. I finally printed out From a Good Sales Call to Great Sales. I will review it and wanted to read it before I give an AMA workshop in the value proposition of integrating Sales & Marketing on Apr 6 in Chicago Strategic Sales Integration: Driving Top-Line Revenue
-
Comment by Miguel Duarte Ferreira on March 15, 2011 at 12:31pm
-
Aberdeen Group is promoting two initiatives around Sales Intelligence.
1) Survey - http://www.aberdeen.com/survey/0273-SalesIntelligence/
2) Webinar - http://intercallus.stream57.com/dowjones_032911/
Enjoy!
-
Comment by Anna F. Shallenberger on October 1, 2010 at 2:20pm -
Knowledge Management for Competitive Intel Class [online] starting Monday www.sla.org/content/learn/certificates/CI/cicertificateprogram/CIC0...
-
Comment by Music Lover - SM on September 29, 2010 at 1:55pm -
I agree Ellen
Your analysis is very close to what I have always encountered in the companies I've worked for, even the 'wall' between them and CI...
people always think that it's not their business, and the less work or trouble - THE BEST!
We must call it other thing not to scare or disturb the persons in Sales, Purchasing and so on.
Aproaching them after working hours and ask "how are things going?" sometimes gives us more than asking in the office in working hours.
At least it worked for me
-
Comment by Ellen Naylor on September 29, 2010 at 2:03am
-
Ari: I think procurement, I assume you mean purchasing, can give Sales an idea of what the competition is buying and how it compares to what your company is buying. For example, the components that make up yours versus the competitor's products. Purchasing often buys things from the same suppliers from the competition, so they have a different rumor mill than does Sales, so that is valuable too. An off hand remark like...gee you know the competition isn't buying this widget from us anymore...I wonder what's up?
Those are the key things I think Sales might value, since they can learn how low the competition can go in price before they start losing money. I used to sit next to the purchasing folks in my company and they didn't want anything to do with me when I did CI. So it really depends on the company as to if/how people in marketing/sales have anything to do with purchasing.
© 2013 Created by Arik Johnson.
You need to be a member of Sales and Marketing Intelligence to add comments!