Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
A new (2013) edited book by my good friend and co-author Sheila Wright. One of my chapters written with Sheila is in it.
Tags: Analysis, Scholarship, Wright, book
Albums: Dr. Craig S. Fleisher's Books
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Hi Arik, Craig and Andrew,
Thanks for the publicity for this effort. I am quite pleased with the way it has been received. It is a research monograph rather than a text book but I think that the articles which are included will have relevance to practitioners too. In Chapter 1, I have attempted to bring together the various strands of intelligence location which can typically be found in a firm, which may (only may) go some way to bringing clarity to the fuzziness of real-life CI work. Craig has given an accurate web link for anybody wishing to purchase a copy but if you have problems there, then you can also try this one which is priced in GBP: http://www.taylorandfrancis.com/books/details/9780415631280/
Congratulations Sheila - where can we buy a copy?
Thanks Andrew. It is available directly from the publisher, Routledge, by linking through to http://www.routledge.com/books/details/9780415631280/ or I also see it online now at most of the major, global booksellers. Here are the contents:
1. Converting input to insight: organising for Intelligence-Based Competitive Advantage Sheila Wright
Part I: Competitive Intelligence 2. Competitive Intelligence programmes for SMEs in France: evidence of changing attitudes Jamie R. Smith, Sheila Wright and David Pickton 3. Complaints are a firm’s best friend Sophie Larivet and François Brouard 4. Applying a behavioural and operational diagnostic typology of competitive intelligence practice: empirical evidence from the SME sector in Turkey Sheila Wright, Christophe Bisson and Alistair P. Duffy 5. SMEs’ attitude towards SI programmes: evidence from Belgium Sophie Larivet and François Brouard
Part II: Competitive Analysis 6. Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty Lyndon Simkin and Sally Dibb 7. The power of intuitive thinking: a devalued heuristic of strategic marketing Anthony Patterson, Lee Quinn and Steve Baron 8. Competitive Intelligence analysis failure: diagnosing individual level causes and implementing organisational level remedies Craig S. Fleisher and Sheila Wright 9. Is loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand Dag Bennett and Charles Graham 10. Modeling customer churn in a non-contractual setting: the case of telecommunications service providers Ali Tamaddoni Jahromi, Mohammad Mehdi Sepehri, Babak Teimourpour and Sarvenaz Choobdar
Part III: Competitive Strategy 11. Protecting the Olympic brand: winners and losers Trevor Hartland and Nicola Williams-Burnett 12. Moving closer to the customers: effects of vertical integration in the Swedish commercial printing industry Thomas Mejtoft 13. Market orientation in non-profit organizations: innovativeness, resource scarcity, and performance Pratik Modi 14. Bridging virtual and real worlds: enhancing outlying clustered value creations Daniel D. Bretonès, Bernard Quinio and Gilbert Réveillon
Loving the front cover! Need to see how I get a copy
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