Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Sheila Wright
  • Female
  • Leicester Business School, De Montfort University
  • United Kingdom
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Latest Activity

I have been incorporating strategy maps into my CI teaching and work with organisations since 2004. I proposed a Workshop for the 2005 SCIP Chicago Conference titled "Using Strategy Maps to Drive the CI Effort" but it was turned down. I was told t...
November 6
Vivek - you are spot on. There is no point in doing any environmental, or any other sort of scanning, if you cannot translate that into scenarios. Scanning without analysis is observation - nothing more, nothing less. It is as useful as going to t...
October 5
October 4
October 4
Sheila Wright and Graeme Dixon are now friends
August 12
Hi Tom, You will find a list of CI Scholarship, covering Books, Book Chapters, Scholarly Articles and Practitioner Articles from 1930 to 2006 on De Montfot Universty's CIMTIR site: www.dmu.ac.uk/cimitri. Ellen has taken this a step further by add...
July 16
July 2
Vivek, I think you would be well advised to understand the cliche you are quoting here which is somewhat of a wild overstatement if ever I saw one. It is just that the merit of discussing the meaning behind one paragraph, taken entirely out of con...
June 30

Profile Information

About Me:
Sheila Wright, MBA (Warwick), Dip Man Ch.MCIM, FCIM
Reader: Competitive Intelligence & Marketing Strategy
Director: Competitive Intelligence - Marketing Interface Teaching & Research Initiative (CIMITRI)
Leicester Business School, De Montfort University
Leicester, UK, LE1 9BH
Phone: +44 (0) 116 207 8205 (direct office)
E-mail: sheila.wright@dmu.ac.uk

More career and expertise information on the web link below
Website:
http://www.dmu.ac.uk/faculties/business_and_law/business/marketing/...

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At 7:17am on October 3, 2009, Andrew Beurschgens said…
You coming into the Intelligence Collaborative, Sheila...it is coming across as a new wave of fresh ideas to analysing all source information to drive market based decisions for organisations from so what to what's next....
 
 

Latest Activity

Andy Grudko, Eliezer Zohar and Herdy LIOW joined Competitive Intelligence
5 minutes ago
A group for people based in the UK (& Ireland) with an interest in competitive & marketing intelligence.
2 hours ago
I used CTI in Process Design of chemical industry with CI-IC model http://herdyliow.wordpress.com/mon-poster/, if you have some experience please share, especially simulation tools
15 hours ago
For CTI practitioners - share your insights
16 hours ago
A collective of professionals and passionate amateurs around the globe who analyze a world in transition and help guide leaders in their most critical decisions.
17 hours ago
Thank you August, do you know where I can find the advantages for those regions who have developed CI or any information/example to read? because I wonder how can the CI can help for their success and how. thank you very much regards
18 hours ago
Puji Khmlani and August Jackson are now friends
19 hours ago
Puji, I know that in the US and Europe several national/regional/local economic development authorities have applied concepts from competitive intelligence to conduct gap analysis and strategic planning to position themselves for long-term succes...
19 hours ago
21 hours ago
Puji Khmlani added a discussion
Hi, I have been reading all your posts trying to learn from all of you. I would like to ask you if the CI can be applied to a territory? to make a territory more competitive?. Where can I read about this or if someone has experience in this? Than...
21 hours ago
Pavol Kopec and Tadeusz Lemańczyk are now friends
23 hours ago
Yes, Pavol, but I'm afraid you've asked too provocative question. Most of us share here the stand which so clearly appears, for example, in dissertation already quoted by me ( http://competitiveintelligence.ning.com/xn/detail/2036441:Comment:24363...
yesterday
Babette Bensoussan and Taylor Tran are now friends
yesterday
Thanks Andrew. Looking forward to the learning input.
yesterday
Networking CI professionals across Australia and New Zealand.
on Saturday
Vivek Raghuvanshi added a blog post
cited by: www.corporaterisks.info Strategic Inflection Points - Glassware Glass designers have perfected the arts of pressing, layering, engraving and staining. 1. Wine glass - 1900 This elegant wine glass may have been made by the Belgian f...
on Saturday
Critical Success Factors behind Primary Networks at Multi National Companies is now available to download from the UK Competitive intelligence Forum website, once an account has been registered. Enjoy and don't forget the notes section either
on Saturday
Tad Sir, We as CI professionals are under the wrong misconception that our CLIENT ie the Global organisation / MNC is like our girlfriend ie hopelessly devoted to us. Global organisations / MNCs have 4 types of External Advisors ie [boyfriends]:...
on Saturday
Another question: Do the words "pup" and "mole" ( http://fedcba.ning.com/xn/detail/2516803:Comment:7311 ) appear also in CI jargon? :-)
on Saturday
Collin LaLonde and Taylor Tran joined Competitive Intelligence
on Saturday

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