Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Austin Mello
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Austin Mello's Discussions

The Art of Comparison: Using Comparisons to Guide Competitive Positioning and Sales Strategies

Started Apr 18, 2013 0 Replies

As people, we make conscious and unconscious comparisons every day as we try to navigate the world and figure out what is the “best” thing for us. This process happens for everything from figuring…Continue

Tags: strategy, strategies, Compelligence, sales, positioning

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Independent marketer, designer, brander, and copywriter
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