With over 20 years of experience in the Consumer Care Market, as well as work experience in eight countries in local, regional and global positions, Holger brings unique and well-seasoned in-company perspectives to Adler Life Sciences. Adler Life Sciences is a boutique Business & Competitive Intelligence firm focusing solely on the Life Science Industry. Prior to founding Adler Life Sciences, Holger was the Head of the Global Competitive Intelligence at Bayer HealthCare Consumer Care Division in Morristown, New Jersey. He joined the Bayer Group in 1985. Throughout his years at Bayer, he held positions of increasing responsibility in local, regional and global marketing functions for the Consumer Care Division, managing brands such as Bayer Aspirin, Alka-Seltzer, Canesten, Talcid and Bayer’s former Household Brands such as Baygon. During this time he worked in various countries such as Germany, Colombia, South Korea, Japan, Hong Kong and China. In 2002, Holger moved to Morristown, New Jersey, the location of the global headquarters of Bayer HealthCare Consumer Care Division.