Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
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Jennifer Swanson
- Female
- Westford, MA
- United States
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- About Me:
- Jennifer has over 25 years experience doing competitive intelligence, market research, and many types of analysis and model building in a wide variety of industries. She is currently an Sr. Market Analyst at Draper, providing custom research to internal groups and building the market intelligence function. She has worked on both sides of the equation – demand side (ARAMARK, Draper, MITRE, DEC) and supply side (Fuld, Gartner). As a consultant, Jennifer has worked in healthcare, financial services, manufacturing, and business services, with an expertise in technology (Digital Equipment, Gartner, MITRE, Draper). She started the Society of Competitive Intelligence Professionals (SCIP) Boston Chapter in 1991 and was a member of the board 1.5 times. Jennifer has presented at conferences, taught courses and written articles on CI and project management. She has an MBA from Boston University Graduate School of Management and an MLS from Simmons Graduate School of Library & Info Science.
- My Interest in Competitive Intelligence is:
- Analysis, teaching, learning, writing, presenting
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The Shariah Competitive Intelligence Best Practice(SCI) though prohibits destructive and unethical Competitive Intelligence activities encompassing all aspects of Corporate Espionage.
One major principle espoused under the SCI is the universal pr...
I've started a mind map for this. Hope this helps. Mind Map
Reminds me of a funny story.
Some years ago I was interviewed for a business magazine's cover story about CI. My picture was to appear on the magazine cover. After the photo shoot, I idly asked the magazine folk what title they would give the sto...
I have found that there are two general attitudes behind all the reasons why a company would not look at its competitors -- arrogance and ignorance. Arrogance: we're the market leader, and as long as we keep serving our customers well, there's no ...
Courtsey : Hudson Hawk -
www.corporaterisks.info
insight@corporaterisks.info
Eurofighter Typhoon
Sources opine that EADS has invited India to be part of the 4 country consortium provided the Typhoon is chosen by Indian Air Force
Lockheed Ma...
I'm going to play devils advocate here.
It's possible that this company has its feet firmly on the ground - and is actually thinking more than many of us do.
As CI professionals we focus on competitors - perhaps to too great an extent if we igno...
This is an excellent book by a friend of mine. He is an excellent presenter www.dan-terry.co.uk
I have learned so much from him in terms of engaging with the audience.
Just a point of interest, Military Intelligence uses "strategy maps" and network diagrams to determine strengths, formations and who communicates with who (called Network diagrams).
These strategy maps really do help you see the big picture and p...
Dear Sheila, Arik and Mislav, thank you for your answers. They are very helpful.
Sheila, count me in for support if you ever plan on doing a "CI meets strategy map" presentation.
I have looked for Mr. Carnevale-Maffe on this network, but he's not ...
Now that's pretty interesting - what does Sharia say about competition in general and CI practices specifically - even "ethical" ones which might not have the best interests of the counter-party at heart?
I remember his presentation too - great stuff!
I remember there was one presentation relevant to this topic in my opinion on SCIP 06 in London. It was presented by Mr. Carlo Alberto Carnevale-Maffe, from Bocconi University. I remember this since it was one of the best presentations in my opini...
"A Need for Global Competitive Intelligence Regulation and Protocol"
I refer you to the article "USA Today Article on Corporate Espionage: Time for Damage Control Again?"
The issue is not about damage control now but whether certain laws have be...
"A Need for Global Competitive Intelligence Regulation and Protocol"
I refer you to the article "USA Today Article on Corporate Espionage: Time for Damage Control Again?"
The issue is not about damage control now but whether certain laws have be...
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