I am a marketing and strategy enthusiast currently employed by an engineering service firm in the capacity of Manager - Strategic Marketing.
One of my KRAs is to launch the enterprise wide CI initiative and make it a way of life or a process in the years to come. Looking for worthy inputs at this forum
Responsible for driving and launching the enterprise wide CI initiative. I am in need of external thoughts and industry best practices to get to speed at the earliest.
After all, CI forms the core of any strategy!
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