Varsha Chitale's Blog Posts Tagged 'CI' (27)

While the practice of competitive intelligence is as old as competition and private enterprise itself, it has emerged as a systematic discipline and a profession in the developed economies only in the last 30 years or so. In India its practice is relatively new, but expected to grow very rapidly.

 

There are several reasons that come to my mind, why competitive intelligence is gaining appeal in corporate India.…

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India’s proposed National Manufacturing Policy (NMP) has ambitious objectives of creating employment for  100 million people and taking the share of manufacturing in India from the current 16% to 25% by 2022.

Competitive intelligence is critical for achieving this objective! Several successful economies such as South Korea, China, Taiwan and Brazil have used competitive intelligence for achieving their economic objectives. Hopefully the Indian implementers who will deal with the “how…

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Competitive intelligence can be likened to an insurance policy for a company – it helps mitigate risks arising from developments in the external environment by providing timely warnings.

 

Thanks to heightened global economic uncertainties, the CI  insurance premiums have been rising sharply. Increased risks have also changed the way companies strategise.

 

What this means for competitive intelligence is that companies will now need to......…

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All of us have received gifts at some time or the other – on birthdays perhaps? All gifts are fun to open, but once in a while we have received something that was exactly what we wanted – the perfect gift. And that gift stood above all others – how could the giver possibly have known exactly want we wanted?

Competitive intelligence is that perfect gift!

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How can small businesses in India do competitive intelligence (CI)? I had the opportunity to discuss this with a group of small businesses at the TiE breakfast event in Pune last month.

Small businesses have limited resources at their disposal and need to figure out ways to do CI on small budgets. In…

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Most companies want to be and claim to be on the right side of the fine line that demarcates ethical CI from low life espionage. Only, different people and companies draw lines at different places.

Let’s first distinguish between personal and corporate ethical lines. My friend works with the competition. Is it OK if he talks to me about his company when he has had a beer too many, and I share that information internally in my organisation? This lies in the personal space – am I…

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The social media revolution has changed the way we interact with each other. Platforms such as Facebook, Orkut, Linkedin, blogs, forums, online communities, message boards, etc. have become mediums for everyone across the globe to exchange thoughts, ideas and opinions. The power of such a large number of people communicating and collaborating with virtually no barriers is unimaginable.



Among other things, customers are extremely vocal about their likes, dislikes, needs, wants and… Continue