Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Are you harming your company by giving your boss (only) what he wants?

Examples of competitive intelligence failures and blind spots are cited to emphasize the importance and value of CI to an organization. A recent one is the failure of Blockbuster to see opportunity to take its business online – a blunder that cost it its very existence. In India one of the oft quoted example is that of  HLL and Nirma in the 1980s. There are, of course,  many others…

These companies did not have incompetent senior management. They were large companies with deep pockets. It is difficult to see how they could have missed, what in retrospect, seems obvious to us.

Read more to know why CI analysts must deliver intelligence, even if their bosses ask for only information...

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