Competitive Intelligence

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Assessing and Communicating the Value of CI

Event Details

Assessing and Communicating the Value of CI

Time: October 24, 2013 from 1pm to 2pm
Website or Map:…
Event Type: virtual, /, webinar
Organized By: Anna F. Shallenberger
Latest Activity: Sep 27, 2013

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Event Description

Assessing and Communicating the Value of CI 



Description: Assessing a CI function's value, especially its products and contributions to a company's business continues to be a major challenge for most CI professionals.  There are several typical reasons given for this: Not sure how to do it; it requires a joint approach with other departments, with some "political" complications; or, just never tried it – seems too complicated.  However, for those few that have tried and those very few that have made it a regular part of their CI practice, the satisfaction and benefits are more than welcomed.  This will describe both the measurements you might use to assess your CI and some of the most effective ways to communicate the results.


Learning Objectives:

  • You will become familiar with a variety of quantitative and qualitative measures that can be used for assessing the value and/or effectiveness of CI products and operations.
  • Some aspects of CI operations are more problematic; i.e., assessing the value of NOT taking some action due to an Early Warning alert, or evaluating the overall performance of a CI program.  These will also be addressed.
  • Lastly, the Webinar will provide an understanding of how a CID member might approach the task of assessing the value of their CI products and services.


Key Takeaways:

 1. Knowing what measures can be used to assess the value and/or effectiveness of your CI products and operations.

 2. Understanding which measurers are most appropriate for different CI operations and activities.

 3. Becoming familiar with the best way(s) to communicate the value and/or effectiveness of your CI products and services.


Jan P. Herring is a well-recognized expert in the field of Business Intelligence.  He is a charter member of the Society of Professionals, a SCIP Fellow and 1993 recipient of the Society's highest award, the Meritorious Award for his contribution to both SCIP and the Profession.  Mr. Herring is also the first recipient of the Faye Brill Service Award for his many years of direct and extraordinary support for SCIP.  Jan's professional experience includes developing and managing Motorola's highly acclaimed intelligence program, co-founding the Academy of Competitive Intelligence, and in his earlier career, setting up the U.S. Government's first business intelligence program.  Upon leaving the government, where Mr. Herring had served as a professional intelligence officer at the CIA, he was awarded the Agency's highest honor, the Medal of Distinction.  He now has his own consulting firm, Herring & Associates, which assists intelligence professionals set up and manage their own Business Intelligence programs, as well as improve their existing intelligence processes.  Jan can be reached at (573) 642-2040 or

Thursday, October 24, 2013

1-2 PM ET


Anna F Shallenberger

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