Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-21 - Analysis of Competitor's Strategies

Event Details

ICI-21 - Analysis of Competitor's Strategies

Time: November 4, 2013 all day
Location: Euston House
City/Town: London, Unted Kingdom
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Feb 13, 2013

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Event Description

The most celebrated of Competitive Intelligence analyses is the analysis of competitor strategies. This workshop looks at the companies within the competitor peer group and how to analyze them from six perspectives. These sub-analyses are then integrated into one competitor strategy evaluation.
Once competitors’ strategies are known, a company can develop its strategy accordingly to achieve long-term competitive advantage.
This therefore enables the company to avoid any surprises caused through competitors’ activities. In this way, an understanding of the internal view of the competitor is built up. It is possible to derive competitors’ future reactions through reaction profiles, and build up competitor scenarios and war gaming, for example.

Workshop focal points:

- Definition of a peer group

- Perspectives of the competitor strategy analysis

- Perspectives of the competitor strategy analysis

- Visualization and reporting of competitor's strategies

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