Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Building a CI Culture - FTSE 100 Company Case Studies

Event Details

Building a CI Culture - FTSE 100 Company Case Studies

Time: March 23, 2011 from 5:30pm to 8pm
Location: everything everywhere offices
Street: The Point, 37 North Wharf Road
City/Town: London W2 1AG
Website or Map:
Phone: 07973 642 143
Event Type: uk, networking, event
Organized By: Andrew Beurschgens
Latest Activity: Mar 18, 2011

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Event Description

Establishing a Competitive Intelligence culture within an organisation is a key element to the success of any CI practice. However it’s one of the most difficult things to bring about and is often a subject that’s largely ignored in terms of existing best practice and CI models.

This session aims to confront some of the issues and challenges facing practitioners when trying to create a CI Culture as well as examples of real-life cases from two strategic CI managers working in FTSE 100 companies, with 10 years experience between them, Lloyds Banking Group and Rolls Royce. This networking event will look at:


  • CI Culture from both an executive and organisational level


  • How these two elements interact


  • Breakout session to compile a list of best practice and ideas for creating a CI culture


As ever, there will be the opportunity for light refreshment and to engage with peers and practitioners warmly.



Suzanne Jones is a Competitive Intelligence specialist with 5 years experience. She joined Lloyds Banking Group in 2002, then HBOS, and held various roles in IT and project management before setting up the Competitive Intelligence practice in 2006.  She is responsible for providing a strategic view of the competitive context to the retail business, and has developed a framework of analysis and insight techniques to provide actionable intelligence for decision makers.  Before joining the bank Suzanne held roles at NTL and Michelin, mainly working in business analysis.


Paul Adams joined Rolls-Royce in 2007 responsible for Competitor and Market Intelligence in Rolls-Royce’s global Civil Aerospace business.  Today he is accountable for understanding the long term implications of competitor intelligence as well as other strategic projects in the Future Programmes team. Paul has also led the integration of CI across the company in an attempt to give a more coherent view of competitors’ actions and intentions.  Prior to joining Rolls-Royce Paul worked as a Business Consultant in the IT services industry and has held various other roles in the Aerospace and Defence sector.

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Comment by Julia Hordle on March 18, 2011 at 5:48am
Always a delight to hear practitioner stalking about their art; real people and real challenges inspire others better tahn a shelf full of textbooks...
Comment by Andrew Beurschgens on February 20, 2011 at 11:47am
Thanks for your comments Arik, always very much appreciated.  One day you will be in London, one day!
Comment by Arik Johnson on February 20, 2011 at 11:36am
Unfortunately, I must send my regrets Andrew, but I do wish you an excellent event and turnout - sounds like a great program!
Comment by Andrew Beurschgens on February 20, 2011 at 10:22am
Looking forward to seeing and meeting both new and familiar faces after what was an excellent event last month with Monika Giese.... 

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