Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Competitive Intelligence reporting includes compilation of reports that contain raw and analyzed data for the Intelligence user. Consequently, the form, content and medium of the report has to be adjusted based on the needs of these users. In this workshop, the essential reports or products of a Competitive Intelligence department are defined, as well as their form and structure explained. The focus is on the content composition of the Intelligence reports.
Besides written reports, the importance and specifics of Intelligence presentations (briefing, fixed date) are looked at in detail.
An outlook on Competitive Intelligence reporting systems and their reporting generators rounds off the workshop.
Workshop focal points:
- Demand analysis of the Intelligence recipient
- Development of Competitive Intelligence reporting
- Closer examination (examples)