Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Competitive Intelligence is based on many different types of information. A lot of exclusive information can be obtained by Human Intelligence (HUMINT). In conversation with a new employee who formerly worked for a competitor, with the collection of available information on competitors in one’s own company, or at trade fairs. The opportunities to collect valuable information through communication are manifold. How do you structure communication to receive the maximum relevant information? In this course, the fundamentals of advanced communication techniques are explained in theory as well as practiced hands-on.