Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Time: March 20, 2014 to March 21, 2014
Location: Euston House
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Jul 12, 2013
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Competitive Intelligence is based on many different types of information. A lot of exclusive information can be obtained by Human Intelligence (HUMINT). In conversation with a new employee who formerly worked for a competitor, with the collection of available information on competitors in one’s own company, or at trade fairs. The opportunities to collect valuable information through communication are manifold. How do you structure communication to receive the maximum relevant information? In this course, the fundamentals of advanced communication techniques are explained in theory as well as practiced hands-on.
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