Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-6 Fundamental Competitive Intelligence Analysis Methods

Event Details

ICI-6 Fundamental Competitive Intelligence Analysis Methods

Time: August 29, 2013 to August 30, 2013
Location: Holiday Inn
City/Town: Chicago, IL, USA
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: May 28, 2013

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Event Description

In this workshop, the fundamental analysis methods of Competitivce Intelligence analysis are taught and practiced with examples. Command of these analysis methods is a prerequisite for all subsequent "higher-order" analytical processes. To plan efficient Competitive Intelligence projects, it is necessary to provide the data required for each analytical tool, and is only possible if one has acquired at least working knowledge of Competitive Intelligence analysis methods.

Workshop focal points:

- SWOT (Strengths/Weaknesses/ Opportunities/Threats)

- 5 forces industrial structure analysis/strategic groups, according to Michael Porter

- Competitor profiles

- Portfolio Analysis

- Analysis of competing hypothesis (ACH)

http://www.institute-for-competitive-intelligence.com/ici-workshops/ici-6-fundamental-ci-analysis-methods?utm_source=ICI&utm_medium=Seminarportal&utm_campaign=ning

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