Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-5 Primary research

Event Details

ICI-5 Primary research

Time: February 17, 2011 at 9am to February 18, 2011 at 6pm
Location: Euston House
Street: 24 Eversholt Street
City/Town: London NW1 1AD
Phone: www.eustonhouselondon.com
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Sep 16, 2010

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Event Description

Human Intelligence (HUMINT)

Competitive Intelligence is based on many different types of information. A lot of exclusive information can be obtained through human sources (HUMINT). In conversation with a new employee who formerly worked for a competitor, with the collection of available information on competitors in one’s own company, or at trade fairs. The opportunities to collect valuable information through communication are manifold. How do you structure communication to receive the maximum relevant information?In this course, the fundamentals of advanced communication techniques are explained in theory as well as practiced hands-on.
During the workshop video recordings of the attendees in simulated conversational situations will be made. These recordings will be analyzed during the training and used as a contributor to the learning goals.

Workshop foci
Interview training for Competitive Intelligence Professionals

- Goal-oriented communication to collect informa­tion
- Preparation of an elicitation conversation
- Functionality of interpersonal communication
- Promotional and impeding conditions for disclo­sure disposition
- Convincing an interview partner to converse. The importance of the conversation beginning to the conversation plan
- Effective methods of the reporter position
- Segmentation of a free report in action se­quences
- The importance of different question formats in each conversational phase
- Signals of dishonesty and evasion
- Reporting of HUMINT research
- Analysis of HUMINT research

http://www.institute-for-competitive-intelligence.com/ici-workshops/ici-5-primary-research?utm_source=ICI&utm_medium=Seminarportal&utm_campaign=ning

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