Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Understanding your competition through the eyes of your customers - Atlanta

Event Details

Understanding your competition through the eyes of your customers - Atlanta

Time: November 17, 2009 from 11:30am to 1:30pm
Location: The Ashford Club, Atlanta GA
Website or Map: http://www.scip.org/Training/…
Phone: 703 739 0696
Event Type: scip, atlanta, chapter, meeting
Organized By: Larry and Dede Fauconnet, Atlanta chapter chairs
Latest Activity: Oct 27, 2009

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Event Description

In this tough selling environment, it is imperative to understand your competition. Many businesses don’t systematically track their competition – what they know is gleaned from press releases and newspaper articles. But this approach will leave you vulnerable. Frank Sanders, president and CEO of CSM Research Inc., is an Atlanta-based expert in market research who will lead a discussion about understanding your competition through the eyes of your customers. He will discuss the importance of creating an ongoing dialog with existing customers and will explain the strategic value of such activity. Customers must be a part of a competitive intelligence plan because they:

Know the products and services that have worked for them, and those that have not
Understand the strengths and weaknesses of your competitors
Understand the value drivers that influence switching, satisfaction and retention

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