Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

When in doubt: ethical elicitation techniques that gather actionable intelligence

Event Details

When in doubt: ethical elicitation techniques that gather actionable intelligence

Time: December 1, 2009 from 8am to 10am
Location: Willamette University Portland Center
City/Town: Portland Oregon
Website or Map: http://www.scip.org/Training/…
Phone: 503 631 7552
Event Type: scip, oregon, chapter, meeting
Organized By: Sean Campbell, SCIP Oregon Chapter Chair
Latest Activity: Oct 27, 2009

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Event Description

Attendees will learn the techniques used to draw out accurate and useful information through conversation, from sales teams, partners, customers, industry experts--and even the competition. Information about competitors, or your own company’s execution, is essential for strategic planning, product development and sales, and certain critical information can only be obtained through direct conversation.

Whether you are communicating personally with your sales people, customers, partners, and even competitors—or hiring an outside competitive intelligence or market research vendor to do so on your behalf—this event will arm you with the knowledge and skills you need to ensure successful elicitation and to do so ethically.

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