I want to start a discussion for those individuals interested in the role or performance of analysis in the larger CI process. Is this an area that you are required to perform in your role as practitioner, consultant, vendor, or academic? Do you do it well? How did you become an effective analyst? Are there tools that work particularly well for you, or ones you think are highly over-rated by most of us?
I'll try and get this started by loading up a slide deck that provides coverage of a chapter (#2) in my last book Business and Competitive Analysis (w/ B. Bensoussan, FT Press, 2007) on "performing the analysis process" to get some discussion started. Please feel free to chime in. I still think there is way more that we don't know and understand about this process than the reverse situation.