Babette Bensoussan Interview for Bluesin Technology Case Study

[Tom Hawes]

Babette recently spoke about the Bluesin Technology competitive
intelligence case study involving strategy issues. Babette also supplied written comments to explain, from her perspective, the key issues faced by the characters in the case.

Here are the links.

Bluesin Technology Case Study
Babette's Written Response
Babette's Interview

What do you think?

Tom Hawes

JTHawes Consulting
Strategically Thinking Blog
Competitive Intelligence Case Studies
CI Case Studies Blog

[Babette Bensoussan]

I have commented as to how I saw the case study and what I would have done. I am still most interested to learn how others would have reacted and/or advised Tim and Janet?