When budgets are getting cut and CI departments have to justify their existence, there is a need to do more than just projects. Any ideas on what else one can do to sustain the CI practice and show value to the organization. Some of them I have listed down here:
1. CI projects (market CI to various departments and get more projects)
2. Help Sales / Marketing - proactively providing intelligence (this has pros and cons.. any thoughts on how best to get buy-in from Sales/marketing)
3. Train / create awareness of CI (internal training programs, blogs / articles on the intranet....any other thoughts)
4. Develop new methods and processes for CI (may not have immediate returns or visibility)
Any other activities which can be added to this list.
Thank you very much