Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Consultants commonly face the challenge of doing a quick analysis of a new organization. We have to be ready with the right set of questions to discern what is happening and what might improve the performance of the company. (I suppose that this is true inside organizations when competitive intelligence is applied to a new problem or within a new business.)
If you are lucky, you will have sufficient time to analyze in depth before prescribing action. Whether it is a short time or a long time, the time is still finite. Therefore, the right focus is important.
All of this got me to thinking about what I would ask if I entered an organization and were limited to five questions. That is, what five questions would give me the best possible picture of the competitive intelligence status of a company and some idea of what might improve the competitive intelligence value?
Here are my five questions that I would address to senior leaders of the company.
What would be your set of five questions?