Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

It is with great sadness that I announce that Vernon Prior, truly the father of CI in Australia passed away this afternoon.  He was a wonderful friend and supporter to so many CI practitioners around the world.  A member of this forum and a SCIP  Fellow, he will be sorely missed.

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Vernon Prior was a very humble man and that is truly a sign of greatness. May his soul rest in peace. 


May God bless Vernon Prior.


It was such an honor to interact with the Demi-God of Competitive Intelligence.

G'day Babette: Thanks for passing along this information. Very early in my CI journey, I found that Vernon was always one of the easiest individuals to work with. He was always willing to help his colleagues and often doing valuable things for this field because of the generosity of his spirit. His contributions are notable and enduring, certainly at the least, but more importantly, his impact on others like myself, will carry on in that same generous spirit.

Although he has moved on to a better place in his passing, his legacy of excellence will continue to be a part of all of us who carry on his efforts in and for the CI community.

May he RIP. He suffered a lot on his journey. I think he is one of the greats in the Global CI scene, and his works will live on since so much of what he shared was clear, good common sense, that if often lacking in business.


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