Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
I just got off a great Intelcollab call where August Jackson, Arik Johnson and Eric Garland shared their takeaways from the SCIP conference with us. I was unable to attend and I imagine others would be interested as well.
Here is just some of what they shared, as I was tardy for the call!
Information toxicity - If you provide additional information towards a competitive intelligence project, make sure it's relevant to the decision at hand. If it's not, it's toxic and detracts.
The impact of technology is more integrated in CI. A good example of this was Rick Marcet's talk on how Microsoft's win/loss program disrupts the current practice of win/loss collection and analysis. Microsoft uses a sales focused questionnaire that sales fills out after the win, loss or disengaged event. The statistical analysis that Microsoft conducts is continuous and real-time. The analysis is far reaching and issues bubble up which the company can probe more deeply.
We discussed other applications where technology is being used to tap intelligence from internal sources such as at Best Buy and Southwest Airlines, not part of SCIP's annual conference. Maybe this would be a good topic for next year: "How to effectively use technology to tap intelligence from internal resources."
BTW, the Twitter stream for the conference is #scip2011.
What did you learn from the conference that made you say "aha"?
HI Ellen, I was not there but I apreciate a lot your comments. Alessandro
Tak - and make sure Martha knows this - if SCIP 2012 is in Baltimore, a short ride from DC, Competitive Futures will sponsor the most bad-assed salsa band any of you have every heard, a galaxy of all-stars from one of the best Latin music scenes in the world.
You heard it here first.
Tak and Eric,
Sorry for my tardy response...been quite hectic around here! I will definitely be joining the Salsa in Baltimore :)
Awesome...can't wait to see you!