If you had to present a case to leadership about what Competitive Intelligence is or is not and ended with a set of universal truths, what would be in your list?  I wanted to do this because I keep finding myself explaning to new leader what to expect from Competitive Intelligence.  When I was in Special Ops we had a list.  They came from the experience of the Desert One Operation, the rescue of hostages from Iran under the Carter Administration.  Here they are:

SOF…