Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
If you had to present a case to leadership about what Competitive Intelligence is or is not and ended with a set of universal truths, what would be in your list? I wanted to do this because I keep finding myself explaning to new leader what to expect from Competitive Intelligence. When I was in Special Ops we had a list. They came from the experience of the Desert One Operation, the rescue of hostages from Iran under the Carter Administration. Here they are:
So I thought, we need a list of CI truths, so we can quickly rattle these off to new leadership after their indoctrination to CI, so they would know what to expect. I wanted 5 good truths that were hard hitting and easily remembered. Well, when I started polling my community of practice, I got a lot of different, but very important sets of truth. Here is the list so far. What I want to know is what are your CI truths?
Competitive Intelligence Truths