Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Competitive Intelligence (CI) Masterclass by Arthur Weiss and Vivek Raghuvanshi
Novotel Mumbai Juhu Beach, India
11th & 12th November 2010
http://www.marcusevans.com/marcusevans-conferences-event-details.as...
Competitive Intelligence (CI) is a vital activity in any business. It is a given fact
that with growing competition in India, CI is the most crucial tool for surviving
and thriving in a competitive environment. These challenges and risks will
increase significantly in the future, thus monitoring competitors is of utmost
importance if organisations desire to sustain their competitive advantages.
The most common problem faced is lack of knowledge and accurate data input
to implement a full CI programme effectively. The process of disseminating
information within an organisation is also a concern. However this is rapidly
changing, as more companies are becoming aware of how beneficial CI is as
well as the need to adopt and implement a strategic CI approach in their
working culture.
Competitive Intelligence is essential as part of an organisation’s core business
approaches for gaining the information needed for strategic decision making.
The establishment of business processes to manage the collection, evaluation
and utilisation of “shared” business critical data is not something that can be
driven by technology alone, but it is something that can be made effective and
intelligent through appropriate training and guidance.
“We do not deal with certainties. The world of intelligence
is the world of probabilities. Getting the information is
not usually the most difficult task. What is difficult is
putting upon it the right interpretation. Analysis is
everything.”
Competitive Intelligence is an essential management process that enables
companies to identify and gather the intelligence to compete effectively in a
world where the only thing that is certain in business is that the future is uncertain
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