Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Counter Intelligence and Misdirection - Lance Winslow

By Lance Winslow

How to Drive Your Competition Absolutely Crazy

Psyche wars in business are just as much a reality as they are in the battlespace. Business is often likened to war, and there is really a good reason for that. The fog of war will serve you well if you can learn some of the rules of the game; namely there aren't any. You'll figure it out some day or it will eat your lunch.

So, you ask; "how do I drive my competition absolutely crazy?"

Hire me! Just kidding. Well, actually, it's not a half bad idea. Indeed, you can see I am already driving you nuts just reading this, so maybe I am not far off that mark am I? Do you see what I just did playing with your mind there? Don't worry, it's not your fault, after all you are merely human, and well, although I was raised with humans, well, I would never admit to be one; Yuk! You see, our company is not like yours, we don't just participate in markets we own them.

The question is; what are you doing here in our space. Oh you think you deserve market share? Ha, you got to earn it, don't make me laugh. You cannot compete with us as it is, and this is before we introduce our new product in 3-weeks. Whoops, I wasn't suppose to tell you about our secret Blitz Product launch that will blow the doors off your meager offerings.

Well, I've definitely told you too much, the surprise attack is out of the bag, but you are just going to have to wait for our sneak stealth attack in 3-weeks when we launch, and by the end of the quarter we'll own it all, the whole pie, market share, why should we share with you. Your company cannot compete in our game, you're not good at it.

By Lance Winslow


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Comment by Tadeusz Lemańczyk on March 11, 2010 at 2:59am
UAV is a machine with many intelligence gathering uses, isn't it ( )? :-)
Comment by Lance Winslow on June 13, 2009 at 7:50pm
Very good point Joseph. I've dealt with this with vendors who have extremely lose lips. Misdirection, especially if you tell them it is a secret, works every time as they spill the beans.
Comment by Pat PIlcher on April 2, 2009 at 12:37am
Yep the monkey on my shoulder hasn't got a clue about when you're launching, but we both had a giggle either way...
Comment by Lance Winslow on February 23, 2009 at 9:47pm
Ha ha ha, indeed. If you cannot protect your information, use misdirection to keep them guessing, I guess?
Comment by Michael A. McDonnell, CPP, CFE (Ret) on February 23, 2009 at 9:43pm

What a concept!! Sounds a lot like Shock and Awe.
Comment by Tadeusz Lemańczyk on February 15, 2009 at 4:50am
Hello, Lance, a quite interesting JPG illustrates your blog post. ;-) Let me add to it the video More Recent UAV News ( ). :-)

Best wishes,

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