Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Social Media Marketing is very popular and all major brands/companies are catching up this trend.If you are interested in checking out which company follows what kind of Social Media Marketing Channel then check out Social Media Marketing Wiki hosted by Peter Kim

Top digital marketing trends in 2009:


• Blogging

• Micro-blogging Services(I mean Twitter)

• Search Engine Optimization & Marketing

• Pay Per Click or Performance based models

• Video/Viral marketing (Youtube,Viral Microsites)

• Social Media Marketing/Engagement/Optimization

• Email Marketing

Few More Insights:

Forrester estimates that Social Media Marketing budgets will grow at larger rate than any other forms of traditional/digital marketing - find details below:


Wiki Analysis



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Comment by Vernon Prior on May 13, 2009 at 1:03am
Social media are extremely helpful for such things as discussions (eg, current SCIP F&S debate) and for making useful contacts. But I absolutely agree with Babette. And you may wish to look at Seena Sharp's comments at Intelligence 2.0 (and my supporting remarks).
Comment by Ellen Naylor on May 5, 2009 at 3:18pm
I think social media is a gold mine for finding people to talk to who will give you information, and perhaps more. I use Twitter and LinkedIn pretty extensively and successfully. Like any other source, you want to check out their accuracy and credibility, but these networks have allowed me to reach people I could never have connected with previously in my wildest dreams, and quickly.
Comment by V Narasimha Reddy on May 3, 2009 at 10:40pm
@ Babette & @ Chris ..Thanx for your comments
Comment by Chris Hote on April 30, 2009 at 8:02pm
Yes indeed and tools exist for that purpose (shameless self-promo) :-)
Comment by Babette Bensoussan on April 30, 2009 at 6:14pm
Very interesting. I understand that social media networking was a big topic at the recent SCIP conference. My concern is that while it provides CI professionals with greater access to different sources of information, it still does not provide any intelligence. We need to remain aware of this. CI practitioners will still need to do the analysis, liaise with intelligence clients, etc.

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