Fundamental CI Analysis Methods (ICI-6) - England

SWOT, industry structure analysis, profiling, portfolio analysis and analysis of competing hypothesis (ACH)
In this workshop, the fundamental methods of Competitivce Intelligence analysis are taught and practiced with examples. Command of these analysis techniques is a prerequisite for all subsequent "higher-order" analytical processes. To plan efficient CI projects, it is necessary to provide the data required for each analytical tool, and is only possible if one has acquired at least working knowledge of CI analysis techniques.
Workshop foci
SWOT (Strengths/Weaknesses/ Opportunities/Threats)

Determining one's own strengths and weak­nesses as well as the opportunities and threats from the competitive environment is by nature one of the principal tasks of CI. A great amount of competitive information is to be considered in this respect. One's own strategies can be derived from a SWOT analysis.