Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-25 – Social Media Monitoring

Event Details

ICI-25 – Social Media Monitoring

Time: October 15, 2013 all day
Location: TIMHotel Palais Royal
City/Town: Paris
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: May 28, 2013

Export to Outlook or iCal (.ics)

Event Description

The analysis of Social Media (often referred to as Digital Communication) makes a significant contribution towards the generation of market and competitor knowledge. Digital Communication is important because it is available, because it is growing and because it influences target groups such as consumers, patients, voters, decision makers, journalists and activists etc.
Blogs or platforms such as Facebook, Linkedin, XING and the Internet in general have taken over traditional information sources as the prime research medium for competitive intelligence researchers. No intelligence researcher can afford not to tap into this wealth of information.
The Internet delivers the ability to quickly identify consumer impulses and opinions. It is in effect a marketplace for opinions, a platform for testing and launching new trends, and is an influential component in the competitive arena.
Social Media Monitoring describes the search for early signals, patterns and trends in digital communication. By including and analyzing quantitative and qualitative insights, companies can capitalize on opportunities and avoid risks.

Workshop highlights

- Digital Communication Basics

- Analyzing Digital Communication

- Competitive Intelligence application and examples

More information

Comment Wall


RSVP for ICI-25 – Social Media Monitoring to add comments!

Join Competitive Intelligence

Attending (1)

Free Intel Collab Webinars

You might be interested in the next few IntelCollab webinars:

RECONVERGE Network Calendar of Events

© 2024   Created by Arik Johnson.   Powered by

Badges  |  Report an Issue  |  Terms of Service