Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
While the concept of public relations is based on coordinated, two-way communication models, the simple aim of an information warfare campaign is to successfully develop ideas and opinions on topics and companies. For the information professional, this involves identifying and analyzing information and generating valuable intelligence in order to discredit competitors through targeted Competitive Intelligence actions in the scope of information operations. Opinions that are "formed“ by competitors, influence customers, suppliers and industry experts. Your company can derive either advantage or disadvantage from these circumstances. Your company’s communication strategy should therefore be critically reviewed from the perspective of information warfare.
The workshop highlights strategies and models for an intelligence professional’s typical information warfare tasks. Finally the ethical aspects of information warfare are discussed.
Workshop focal points