Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-4 CI Secondary Research

Event Details

ICI-4 CI Secondary Research

Time: March 19, 2012 at 9am to March 20, 2012 at 6pm
Location: Euston House
City/Town: London
Website or Map:…
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Jul 22, 2011

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Event Description

The most important competence of Competitive Intelligence and market researchers is retrieval of relevant data. Even professionals tend to act on the next best results given by search engines like Google. Comprehensive and thorough results cannot be expected this way.
Learn the principles of secondary research from initial determination of the research problem to the presentation of results. The specifics of different information media and research strategies are shown with live demonstrations, reinforced with exercises.
This workshop is geared towards professional researchers, analysts, information brokers and journalists, who regularly search for market, competitor, financial or technological information.

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