Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-5 Primary research

Event Details

Time: March 21, 2012 at 9am to March 22, 2012 at 6pm
Location: Euston House
City/Town: London
Website or Map: http://www.institute-for-comp…
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Jul 22, 2011

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Event Description

Competitive Intelligence is based on many different types of information. A lot of exclusive information can be obtained by Human Intelligence (HUMINT). In conversation with a new employee who formerly worked for a competitor, with the collection of available information on competitors in one’s own company, or at trade fairs. The opportunities to collect valuable information through communication are manifold. How do you structure communication to receive the maximum relevant information?In this course, the fundamentals of advanced communication techniques are explained in theory as well as practiced hands-on.