Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

ICI-6 Fundamental CI Analysis Methods

Event Details

ICI-6 Fundamental CI Analysis Methods

Time: February 10, 2011 at 9am to February 11, 2011 at 6pm
Location: Euston House
Street: 24 Eversholt Street
City/Town: London NW1 1AD
Website or Map: http://www.eustonhouselondon.…
Phone: +49(0)6033 971377
Event Type: workshop
Organized By: Rainer Michaeli
Latest Activity: Sep 16, 2010

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Event Description

In this workshop, the fundamental methods of Competitivce Intelligence analysis are taught and practiced with examples. Command of these analysis techniques is a prerequisite for all subsequent "higher-order" analytical processes. To plan efficient CI projects, it is necessary to provide the data required for each analytical tool, and is only possible if one has acquired at least working knowledge of CI analysis techniques.

Workshop foci:

- SWOT (Strengths/Weaknesses/ Opportunities/Threats)
- 5 forces industrial structure analysis/strategic groups, according to Michael Porter
- Competitor profiling
- Portfolio Analysis

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