Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Time: June 25, 2009 from 6:30pm to 9:30pm
Location: Restaurant Au Premier (within Zurich Main Railway Station)
Website or Map: http://www.swisscia.org/
Event Type: scia, membership, and, public, event
Organized By: Jens Thieme
Latest Activity: May 22, 2009
World-class CI Organizations: Academic Model vs. Reality
Monika Giese: "As a seasoned CI professional I have followed the development and debates on how to best organize CI within an exsisting organisation to maximise the utilization of internally available intelligence.
Academic models provided food-for-thought and stimulated many pilot projects and activities. In this presentation I would like to share my observations , successes and failures with the SCIA community.
I intend to disclose my short-list of ‘do’s and don’ts’ and hope for a lively discussion hearing about your experiences..."
Monika has worked for more than 25 years in the Pharmaceutical Industry, primarily at the HQ of global companies such as GSK, Novartis, Hoffmann – LaRoche etc. She has rich experience in the area of Information and Knowledge Management, Market Research, Business Analytics, Forecasting and Competitive Intelligence.
In recent years she has specialized her activities on Strategic Competitive Intelligence , supporting all areas of C-Suite decision making and Strategic Planning, mainly for projects in Marketing, Business Development, Mergers & Acquisitions and Organizational Benchmarking & Resturcturing....