Technology Mapping, Competitive Technical Intelligence and Strategic Decisions

Competitive technical intelligence and technology mapping are powerful 21st century tools that provide a unique picture of competitors and the competitive landscape, and form a common framework for discussion among stakeholders. This interactive workshop will examine how technology mapping fits into the organization and into the flow of traditional competitive intelligence. Participants will explore the various types of technology maps including social networks to visualize relationships; temporal maps of patents or science to depict the flow of ideas in a technology area, reveal trends and convey company and competitor activity; and strategic situation maps to convey a complex challenge to management, display the playing field and the competition.

Key Take-Aways:
Factors to determine how and when to use different types of technology maps
Models for deploying CTI and technology mapping in your organization
Key internal customers of technology mapping
Examples of successful technology mapping and CTI projects