When in doubt: ethical elicitation techniques that gather actionable intelligence

Attendees will learn the techniques used to draw out accurate and useful information through conversation, from sales teams, partners, customers, industry experts--and even the competition. Information about competitors, or your own company’s execution, is essential for strategic planning, product development and sales, and certain critical information can only be obtained through direct conversation.

Whether you are communicating personally with your sales people, customers, partners, and even competitors—or hiring an outside competitive intelligence or market research vendor to do so on your behalf—this event will arm you with the knowledge and skills you need to ensure successful elicitation and to do so ethically.