The fabulous active dialog session at SCIP 09 on CI 2020 (thanks again, Arik and Craig!) produced several great insights - not only on the future of our business but also on our current practice. I would like to pick up and develop one of those insights.
The problem: For good reasons, we have a professional reluctance towards success stories - what makes it a really hard task to do PR for CI as a profession and a discipline (and, by the way, is one of the reasons for those popular "are we in a rut"-discussions).
My suggestion: let's build up a body of knowledge that consists of embarrassing events, disastrous decisions and funny failures due to a lack of competitive intelligence. As a template we might look at the wonderful book by Merrill R. Chapman, In Search of Stupidity
Thus, we could kill a lot of birds with one stone: showing the importance of CI, suggesting CI research and analysis tools that could have prevented those failures easily, telling interesting war stories, providing excellent plots for Hollywood movies and showing up the competitors of our companies or clients (please don't take that too seriously...). And maybe it all ends up as a new book of the CI foundation. What do you think?