Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
Who would be skewing the sentiment analysis? Company A skewing Company B, or Company A doing it to itself?
What immediately comes to my mind is the potential for abuse by stock pumpers and bashers online.
Scale seems to be an issue. You would need a lot of these persona’s (hundreds, thousands, tens of thousands?) to seriously skew the monitoring platforms, right?
I'm fascinated by this news. I wasn't aware that companies were caught using social media to do this, and it presents a great opportunity to discuss important issues around CI. Obviously there are ethical issues raised, but I'd suspend moral outrage for a moment.
I'm more interested in how robust our analysis is to a single information input or a single source. It's desirable to deliver a conclusion early, not unlike the journalist who tries to publish a "scoop" on his competition. This must be balanced against the potential of snap judgements being proved wrong. I would beware of "Intelligence Analysis" which relies heavily on mechanized process and black box calculations. Accuracy isn't enhanced by adding more digits to a flawed process.