Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Robert J Steele
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  • Cheltenham, Gloucestershire
  • United Kingdom
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External BI and its place in CI

Started this discussion. Last reply by Robert J Steele Nov 13, 2009. 2 Replies

I always held the belief that to understand the competitive landscape I needed to understand a number of different things. A bit like a jigsaw puzzle, I needed to piece things together to get the…Continue

Tags: MyFeedMe, Google, CI, BI

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Profile Information

About Me:
I am the CEO of Latast Limited, the home of . MyFeedMe is a SaaS application which continuously monitors and queries millions of data points online against user defined triggers to produce intelligence from real world events as and when they happen. We are currently working on collaboration tools, share & publish tools and a new range of AI to extract meaning, value and context from unstructured streaming data.
My Interest in Competitive Intelligence is:
There is a symbiotic relationship between data and information provision and analysis for the purpose of CI best practice. I believe a tool such as MyFeedMe can help CI specialists keep a finger on the pulse of real world information through one, aggregated solution and at a low SaaS cost of ownership.

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At 10:31am on September 29, 2009, Ellen Naylor said…
Welcome to CI Ning! I think there could be some interesting synergies between this group and your MyFeedMe collaborative services & connections.
At 6:26am on September 29, 2009, Robert J Steele said…
I believe that to derive meaning from the competitive landscape, the CI proponent must be able to truly focus their attention on critical events as they happen in the market place. These events may take a while to materialise, and if you seek to investigate them when they do, you may already have missed the boat. This is why I am a big fan of continuous query across live information and why I invested in

The problem is, I may be wrong! And although we only launched 10-days ago, I would like to test my assumptions with this group(s).

I assume that CI proponents want to know what they need to know when it happens, and are more interested in the specific than the generic. The question is, would you pay ($48) per month to achieve this??

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