Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries
A group for people based in the UK (& Ireland) with an interest in competitive & marketing intelligence.
Location: United Kingdom & Ireland
Latest Activity: Jun 4
Started by Andrew Beurschgens. Last reply by Andrew Beurschgens Aug 19, 2012.
Started by Anna F. Shallenberger Jun 7, 2012.
Started by Andrew Beurschgens Dec 11, 2011.
Communicate with Impact: Techniques to Increase Influence with Intelligence Assessments
One of the changes to emerge from ‘Taking the Pulse of the CI Discipline, How Have We Evolved from 2010’, communication was identified as important as analytical rigour and investigative skills. It is clear practitioners need to master excellent communication techniques if intelligence is to influence and drive evidence based decision making. This networking session brings two techniques to the floor: (1) Words of Estimative Probability (WEPs) and the Uncertainty Yardstick as applied from the Defence and National Intelligence perspective to communicate probability and uncertainty within intelligence assessments with Redweb’s Paul Brelsford and (2) the power of synthesis and storytelling to create communications that not only resonate with different stakeholders, but also drive the audience to proactively seek out further evidence. Using a clear framework Insight Narrator’s Caroline Florence will demonstrate how attendees can create intelligence based stories that have true impact.
Key take outs will include:
As ever, there will be the opportunity for light refreshment and to engage with peers and practitioners warmly.
Caroline Florence has been working in research, intelligence and related roles for the last 15 years, on both agency and client side. There are not many types of projects she hasn’t been involved in over her time in the industry, but the one thing she always found herself coming back to is the importance of communication to ensure evidence is acted upon. In 2012 Caroline established Insight Narrator and now focuses on training, coaching and consultancy services relating to insight communication. Caroline is an experienced trainer and workshop facilitator, having conducted numerous training sessions in-house and through organisations such as the Market Research Society (MRS) and Strategic and Competitive Intelligence Professionals (SCIP).
Paul Brelsford held a position as a senior Intelligence Manager and Intelligence Information Broker in Defence & Military Intelligence during a 23 year career. He is currently the Digital Scientist & Insight Strategist for Redweb, the largest digital agency in the South West. He has extensive experience in Intelligence Organisational Management, Competitive Intelligence and is a specialist in the delivery of Intelligence Information Services and Requirements Management. He is currently applying his skills within the digital domain at Redweb, where he is responsible for developing and merging digital analytics and competitive intelligence to provide insight and understanding for clients in the digital space. Paul holds a MA in Intelligence and Security studies and is a Fellow of the Chartered Management Institute.
We had a highly interactive session with ex CXO Phil Wood from Cap Gemini to address the CXO Perspective on the Value of Intelligence. His presentation can be downloaded from our previous networking events section of the site, either registering for the first time or entering your username and password having previously registered. Enjoy....we do it to increase the understanding of the value of CI....
2013 UKCIF programme of events continues with Gordon Murray-Smith's unique insight into how Nokia has changed from challenger to market leader back to challenger again. We look forward to his address of the UKCIF with 'Adapt & Evolve: CI Lessons from the Dynamic Mobile Telecoms Industry'. More details can be found at www.ukcif.co.uk
It has been a while, but just to let you know of new developments
- rebranded website
- our networking events' content now streamed around 5 topics - integrating CI innovatively within the enterprise - effective information management overload - analysis in action - professional growth and communicate with impact
- strong programme of networking events planned for 2013
Access via www.ukcif.co.uk, register, download te content and enjoy! We do it to continue to grow the understanding of the discipline from the UK....
Just to make you aware that the UK Competitive Intelligence Forum is undertaking a Salary Survey with all participants able to receive a copy of the briefing as well as be entered into a drawer for a 2 day conference pass to the European SCIP Summit in Dublin in November 2012. Welcome your participation
Good luck and enjoy!
Just to advise that 28th networking event has been published on www.ukcif.co.uk and grateful to fellow volunteer David Gibson from SCIP Toronto to share with us 'Successfully Managing Customer Pushback: Essential Tools for the CI Professional' on February 28th from 5.30pm
Hi Andrew...you are so incredibly organized! And I hope that you get a great turnout for your great events!
Just to advise that the 2012 calendar of events is available for review to be delivered by the UK Competitive Intelligence Forum, the international recognised UK affiliate of SCIP. The calendar can be viewed here at http://www.ukcif.co.uk/?Itemid=5&option=com_civicrm&view=Ev.... Welcome the feedback as well as seeing as many of you there, new and not so new.....
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