Competitive Intelligence

Tactical, Operational & Strategic Analysis of Markets, Competitors & Industries

Samantha Kelly
  • Female
  • Saint Petersburg, FL
  • United States
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Samantha Kelly's Discussions

CI and Market Research- how do you get your company to understand the difference?

Started this discussion. Last reply by monica nixon Apr 6, 2011. 9 Replies

Lately, the Executives are asking me to do a lot of Market research for them. This is not my field of expertise so it is a little harder for me to find the data and do the analysis. We have many…Continue

Competitive Intelligence Certification- Is it worth it?

Started this discussion. Last reply by P Sureka Apr 1, 2011. 58 Replies

Hi Guys,The CI function at my organization has really taken off. I found a way to deliver actionable CI to our Executives and BU communities in a way that fits our culture.As a thought on my growing…Continue

Ideas on how to start CI function for my EMS firm???

Started this discussion. Last reply by Dr. Elijah Ezendu Dec 16, 2010. 17 Replies

I work for an EMS firm and am having a difficult time starting up the CI function. The Officers of the company see the need but are not willing to assist. I have asked for them to share the company's…Continue

Examples of Advanced Competitor Profiles?

Started this discussion. Last reply by Matthew Jones Nov 21, 2010. 16 Replies

I am starting up the Competitor Intelligence function within an EMS organization. I have created some basic profiles on our competitors but am not sure about what an Advanced Profile should look…Continue

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Profile Information

About Me:
After performing a series of roles within my organization, I have now been task with starting up the CI function.
My Interest in Competitive Intelligence is:
I am now currently in charge of the competitive intelligence function for my company. I am here to learn as much as I can.

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